User-Generated Content (UGC) Marketing
UGC is any content people make rather than the business itself. This may be sharing product purchases, a live feed from an event, or tweets complimenting customer service. UGC normally offers an authentic perspective amidst traditional corporate advertising.
The content, including photos, videos, reviews, and social media posts, is often more real and trustworthy than traditional marketing avenues.
UGC strategy elements for a successful marketing initiative could include:
Business Objectives.
Perhaps more brand awareness, engagement, website traffic, and sales.
Identify where your target audience spends their time online.
UGC popular platforms include Instagram, TikTok, Facebook, X, and YouTube. Your business could also benefit from Pinterest, Bluesky, or LinkedIn.
User Participation
Some ideas for engagement include running contests/giveaways, branded hashtag(s), requesting feedback, or partnering with influencers.
Promote your UGC
A business using UGC should seek permission, give credit, moderate content, track performance, and engage with creators while incorporating it into its marketing strategy.
Use UGC in your Marketing Campaign
Have the customer photos and videos in your social media posts, website, email campaigns, and even traditional media like TV commercials.
A business can use the power of user-generated content for brand awareness, customer engagement, and driving business growth. With UGC continuing to grow, the most influential voices with your brand aren’t necessarily your business. They are your customers.
Contact Peg Mattison at CEAQ Marketing for more UGC information.
