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X-WR-CALDESC:Event Description:\nJoin the Greater Des Moines Partnership fo
 r a discussion on the future of retail\, led by Laura Rowley\, founder of 
 Rough Meadow Digital Media.\n\nA few topics that will be covered include:
 \nânâ Macro-economic concerns and potential impact\n• Shifts in consumer beh
 avior by demographic\, especially post-pandemic\n• The emerging role of re
 tailers as experience designers in a “phygital” (physical + digital) world
 \nânâ Rethinking the customer journey\n• New leasing models: How landlords a
 re aligning with retailers to drive success\n• Smart e-commerce\, online m
 arketing and social platform strategies\n• Retail in the context of placem
 aking\n• What retailers need to be doing next\, and considering as we move
  into the holidays\, with NRF outlook\n\nPresenter Laura Rowley is founder
  of Rough Meadow Digital Media\, a consulting firm that helps clients tell
  compelling stories to targeted audiences on the right platforms to achiev
 e their business goals. She is the author of five business books\, includi
 ng histories of The Target Corporation (John Wiley & Sons)\, Family Dollar
 \, CBRE and Humana (Fenwick Publishing). Her clients have included a Fortu
 ne 100 real estate firm\, a Hollywood studio\, and multiple global consume
 r brands. An award-winning former journalist\, Laura held editorial and ex
 ecutive roles at CNN\, The Huffington Post\, Yahoo! and Meredith Corporati
 on. Laura has appeared on The Today Show\, Good Morning America\, CBS\, CN
 BC\, Fox\, Bloomberg\, NPR and other media. Learn more at roughmeadow.com.
 \n\nTo register\, please use the link below.\nhttps://members.dsmpartnersh
 ip.com/events/details/retail-reboot-rethinking-retail-in-a-phygital-world-
 11-03-2022-60240
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BEGIN:VEVENT
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DTSTAMP:20260702T062312Z
DESCRIPTION:Event Description:\nJoin the Greater Des Moines Partnership for
  a discussion on the future of retail\, led by Laura Rowley\, founder of R
 ough Meadow Digital Media.\n\nA few topics that will be covered include:\n
 • Macro-economic concerns and potential impact\n• Shifts in consumer behav
 ior by demographic\, especially post-pandemic\n• The emerging role of reta
 ilers as experience designers in a “phygital” (physical + digital) world\n
 • Rethinking the customer journey\n• New leasing models: How landlords are
  aligning with retailers to drive success\n• Smart e-commerce\, online mar
 keting and social platform strategies\n• Retail in the context of placemak
 ing\n• What retailers need to be doing next\, and considering as we move i
 nto the holidays\, with NRF outlook\n\nPresenter Laura Rowley is founder o
 f Rough Meadow Digital Media\, a consulting firm that helps clients tell c
 ompelling stories to targeted audiences on the right platforms to achieve 
 their business goals. She is the author of five business books\, including
  histories of The Target Corporation (John Wiley & Sons)\, Family Dollar\,
  CBRE and Humana (Fenwick Publishing). Her clients have included a Fortune
  100 real estate firm\, a Hollywood studio\, and multiple global consumer 
 brands. An award-winning former journalist\, Laura held editorial and exec
 utive roles at CNN\, The Huffington Post\, Yahoo! and Meredith Corporation
 . Laura has appeared on The Today Show\, Good Morning America\, CBS\, CNBC
 \, Fox\, Bloomberg\, NPR and other media. Learn more at roughmeadow.com.\n
 \nTo register\, please use the link below.\nhttps://members.dsmpartnership
 .com/events/details/retail-reboot-rethinking-retail-in-a-phygital-world-11
 -03-2022-60240
DTSTART;TZID=America/Chicago:20221103T083000
DTEND;TZID=America/Chicago:20221103T093000
LOCATION:
SUMMARY:Retail Reboot: Rethinking Retail in a 'Phygital' World
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