The Value of Newsletters
Newsletters can support businesses at every step and help customers to the next stage of the buying process. They are the second most-used email type, but only half of marketers and organizations utilize them.
This can move your audience from the unaware to the aware stage by talking about industry insight and getting their attention. A business can do this through personalized content that creates awareness with its audience. One can showcase stories, offer deals, and deliver ongoing value after the purchase.
Personalize your business content in your newsletter. For example, sharing a customer success story with someone new to your brand can be a powerful way to establish relevance.
Finally, prioritize engagement over sales. A newsletter's main goal should be to build engagement, awareness, and trust rather than to drive direct conversions.
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