Marketing Through Collaboration: A Great Way to Team Up with Another Business
Small businesses' marketing collaboration has emerged as a great way to increase reach and have wonderful customer experiences. Some collaboration examples come to mind, like: Starbucks and Stanley; GoPro and Red Bull; Taco Bell and Doritos, just to name a few.
Why consider teaming up with another business?
This would have increased community presence, shared audiences, and cost efficiency, such as shared ads and cross-promotional campaigns.
How to get started.
First, set your marketing goals, like more digital views and/or brand awareness. Second, reach out to businesses that complement and benefit your services as well as theirs. Third, set up expectations on a timeline and goals to achieve. Finally, both entities can track and adjust using platforms like Google Analytics to ensure goals and objectives are targeted.
Some Ideas to Consider for Collaboration:
- Shared advertising posts and shout-outs on social media platforms.
- Do a series of combined newsletters.
- Create Video Reels together on TikTok, Instagram, and/or Facebook, generating some buzz while spreading the word about each other’s business.
- Have a combined promotional event together, like a fundraiser or a pop-up.
In Conclusion.
Locally, collaboration efforts can turn local partnerships into great growth opportunities. When small businesses lift each other, they build not only stronger brands but also stronger communities. For more information, contact Professor Peg at CEAQ Marketing.
