Don't stop marketing.
If you stop marketing, this can lead to declining sales and less brand recognition. With constant marketing efforts, you obtain more brand awareness, earn new customers, and keep existing ones.
Here are some key points to keep marketing:
- Recover lost ground
- Maximize your marketing efforts
- Engage with your audience
- Maintain brand awareness
- Attract new customers
- Retain existing customers
- Stay competitive
Here’s a scary look at what happens when you stop marketing:
- Brand awareness will drop
- You’ll be considered irrelevant
- Word of mouth will screech to a halt
- Your sales will dry up
According to the University of Australia Ehrenberg-Institute, “When brands stop advertising for a year or more, we find sales often decline year-on-year following the stop (on average, sales fell 16% after one year, and 25% after two years).” Marketing is important. When you’re ready to start marketing again, you may have a very long and expensive uphill effort to regain all lost awareness, trust, word of mouth, and sales. So keep consistent marketing in your business plan and duties.
For more help in marketing, contact ceaqmarketing.com
